Monday, 7 November 2011
Dell - The Scotts
We had to deliver the last Dell commercial in a very short amount of time. While there is screen integration in the spot, we also had to preserve the authenticity of the Touch feature according to the actors movements. This commercial was not storyboarded and the director wanted the most latitude as possible to play with the computer, so we had to expect everything.
We prepared the shoot to record the takes with the real computer, showing its real content. It was a bit of a challenge to organise, but then in post-production we had nothing else to do than screen replacement (for color-correction purpose), having the real moves and the screen content live-recorded on set. Here is a quick breakdown of the technique: