Monday, 28 January 2013

IGA - Petits Bouffeurs

After almost a year, we're back with some new spots for the 2013 IGA Campaign. As usual, here's some Behind-The-Scenes material for the first one of the serie: "Petits Bouffeurs".

Watch the final version right here, so you can enjoy the Behind-The-Scenes post that follows.

IGA Petits bouffeurs


Benoit Therriault, our concept and storyboard artist, always get into production before we do. And, not surprising from him, he created an awesome storyboard and 2d animatic. We prepared a little quad view video showing the 2D Animatic (top left), the 3D animatic (top right), the final animation (bottom left) and the Final delivered spot (bottom right).


IGA Petits Bouffeurs :: Making Of




Here's a few work in progress drawings/renders for the main characters in the spot.




Our hair pipeline continued to get streamlined in the last year, stay tuned for the next blogpost for a more in depth explanation of our setup!




And of course the little monsters which were quite a challenge to get right! In fact, it was the biggest challenge of the production. We knew we would have at some point almost fifty of those on screen, so we had to develop a shader that was not too pricy on the render time and at the same time easy to animate since the glow in their belly should be linked to their animation. In the end, the setup is exactly that. The intensity of a light in their belly was linked to an hidden object in the rig that moved between y=0 and y=1. That way, the animator could give personality to each monster with a simple "breathing" curve.


And a little joke we had for one of the shot



And for those interested in Rigging/Character TD, here's a little video Miquel Campos (our character TD) created for you:





Benoit also took some time to create awesome mood boards to help the client, and the lighting artists, to visualise the final look of the shots. Here is some of those mood board followed by some look dev. for comparaison.



2D Mood Board
Final Render








2D Mood Board

Final Render








2D Mood Board

Shading and lighting dev.
CompWIP

Final Render





2D Mood Board
Shading dev.
Comp WIP with the glowing monster
Final Look - applied on every shot






Final Render


Oh and I give a beer to the first one who can explain this little tribute we placed in the spot :)



Stay tuned for the next ad and its making of, which should be online within the next two weeks! We'll cover other subjects like the layout creation for our render scene, our Hair pipeline and some lighting!

See you then!







20 comments:

  1. Bravo, j'adore la comparaison mood board /look dev.
    Malade !

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  2. This is amazing guys! I love your works. Would be goo to see some rigging magic too :))

    Csaba K

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  3. Daaah votre tribute c'est sûrement par rapport aux video games que vous jouez sur votre heure de dîner ou le vendredi soir OU c'est votre pool de hockey

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  4. Very Nice!!! Wow to think it takes a year to make a 30 seconds animation.

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  5. Thanks everyone!

    Tanctil: haha nop sorry :P

    Dan: Actually this one was made over the course of 2 months with a team of 14 artists (on and off on other projects aswell)

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  7. Vous avez encore une fois repoussé les limites de la publicité et de l'animation 3D! Bravo! Il devrait y avoir plus de publicité dans ce genre là! J'ai hâte de voir les prochaines!

    Et pour votre tribute, ça serait pas le nombre d'heures que chacun a passé sur le projet? :P

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  8. The tribute is from the Monsters Inc. leaderboard... gonna re-blog this at www.nicecrispypopcorn.com>
    Excellent work !!

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    1. Congrats, I'll get you a beer anytime to come over near Montreal or when I visit wherever you live :)

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  9. Hi, you make mind blowing ideas and a spectacular article hereAnimated intro

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  10. Great work guys! One question about the hair. Are these rendered ICE strands like melena for example, or is this native softimage hair?

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    1. It's is a custom ice strand setup. We have a blog post ready to publish shedding some light on our hair pipeline. We're just waiting for the rights to publish it. Should be in a month or so! Stay tuned!

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  11. amazing production as always!

    I have a question.. I'm making a character and it's default face looks perfect, but when I rig it and pose it I feel like punching him.. do you guys use blendshape or joint based facial rigs?

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    1. Thanks :)
      As for the face, it's mostly modelled shapes.

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  12. hi, awesome work.which software was used for the animation/rendering...

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    1. Everything was created in Softimage and rendered in Arnold

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  13. Excellent Share! An exciting dialogue is well worth comment. animated video production

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  14. Awesome work!
    Which version of softimage did you use? I'm wondering if Kristinka and Melena have compatibility issues in my version.

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